KABK Open day 2013
Each year the Royal Academy of Art holds an "Open Day" for all public. During this day, all departments present themselves with teachers, students and graduates ready to answer questions for interested visitors and possible future students.
For the 2013 Open Day an identity was developed based on tearing. Which shows the many different layers of the Academy. The campaign featured posters spread throughout The Netherlands, a TV commercial and special flyers embossed with foil print.