Øpen Dag

KABK Open day 2013

Commercial Work

Royal Academy of Art, The Hague

Each year the Royal Academy of Art holds an "Open Day" for all public. During this day, all departments present themselves with teachers, students and graduates ready to answer questions for interested visitors and possible future students.

For the 2013 Open Day an identity was developed based on tearing. Which shows the many different layers of the Academy. The campaign featured posters spread throughout The Netherlands, a TV commercial and special flyers embossed with foil print.

Opendag kabk idenity catalogue 2x


A0 and A2 posters in 3PMS colours.


2 PMS + foil-stamp A5 folders.

Information booklets


The website was a one page micro site with all information that a visitor could need before, during and after the visit of the open day.

If you want to see it live it is still online at opendag.kabk.nl.


A short TV ad running on multiple channels including MTV.




Special thanks to all these open-source software that makes the tedious process of webdevelopment into an effective and enjoyable experience.